Dr. Suess

In 2014 we had been compiling a lot of iPad stories. I created an integrated strategic campaign utilizing those iPad stories in broadcast TV, our website and our world wide developers conference. That campaign was lead by a spot called “Your verse”. What most people don’t know is we created a spot called Dr. Suess. We couldn’t retain the rights but had much love for this film. Sean Austin’s daughter did the VO. and Kim Calvert edited it. It launched one of the most powerful integrated campaigns in Apple’s history. Here is that spot and other films that supported that campaign.

Bollywood

Marching Band

Sumo

Indy

The Veach Father and son team uses the iPad for real time statistics to acquire an edge while racing. I shot and edited a 30 second spot at the famed Indianapolis Speedway.