In 2023 Ewan Morrison and I came up with an idea based on old chalk drawings that football coaches used to outline plays. We thought that it would make an interesting animation and really stand out in the mainly live action commercial space. For the new 2024 NFL season I wanted to improve the drawings so I contacted my good friend Mark Sondheimer. He organized an animation team, with head animator Daryl Graham. Shannon Murphy produced all the assets and Patrick Condo was the writer.